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Their first single, "She Smiled Sweetly", written by Mick Jagger and Keith Richards, released on Decca Records flopped, but they reached the top of the UK Singles Chart in January 1968 with "Everlasting Love". By this time the group had relocated to CBS Records. The song was first recorded by Robert Knight, whose version had reached No. 13 in the Billboard Hot 100 chart in the autumn of 1967, and it was previously offered to the Marmalade, who turned it down as they thought it too pop-oriented for them. On the B-side was a cover version "Gone Are the Songs of Yesterday" by Phillip Goodhand-Tait. After its success, Goodhand-Tait saw an opportunity and signed a contract with The Love Affair's managers John Cockell and Sid Bacon. Goodhand-Tait would go on to write many more hits for The Love Affair.[2]

Ellis had a similar vocal style to Steve Marriott of the Small Faces, and the production was similar to a Motown soul record. Controversy ensued when the group admitted they had not played on the record, but that all the work was done by session musicians, although such a practice had long since been common.[3] Ironically their first recording of the song, produced by Muff Winwood, had featured them playing all the instruments.[4] But the record label rejected this version in favour of one produced by Mike Smith, recorded with a recording studio rhythm section, strings, brass, flutes and backing vocalists, arranged by Keith Mansfield[4] - and Ellis the only member of the group to be heard.[1]

Four further Top 20 hits followed, "Rainbow Valley", "A Day Without Love" (both 1968), "One Road" and "Bringing on Back the Good Times" (both 1969).[3] Love Affair sold more singles in 1968 in the UK than any other band, except for The Beatles. At the end of that year, they released the album Everlasting Love Affair.

The group became frustrated at being treated like teen idols, unable to hear themselves on stage because of the constant screaming, and at being pigeonholed as a "pop group". All the A-sides featured heavy orchestral and brass arrangements behind Ellis's vocals, with minimal participation from the others, although they wrote and played on the heavier B-sides themselves.[4]

As Ellis wrote in the booklet notes to a later compilation CD, Singles A's and B's, "In an attempt to break the mould we recorded a song far removed from the anthemic-like previous hits. The song was called "Baby I Know". Released at the end of 1969, competing with releases from other big names for a place in the charts over Christmas, it failed completely. Ellis felt the band had run its course, and he left in December 1969 for a solo career: "We never really made it big anywhere but Britain and I think that if we had started to happen in America, I wouldn't have left".[5] The rest of the band soldiered on without any further success, continuing briefly as L.A. with new vocalist, August Eadon (aka Gus Yeadon). Further releases likewise never charted.

The group has since been revived, though sometimes without any original members, for cabaret dates; and Ellis has also performed live with a reconstituted Steve Ellis's Love Affair.

Love Affair's first hit song, "Everlasting Love", was used in the film, Bridget Jones: The Edge of Reason. However, the CD of the soundtrack contains Jamie Cullum's cover version, instead of the Love Affair version actually used in the film. Jamie Cullum's version is played over the end credits.

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